Best Choice of Names for a Business?

I just saw an ad for photos printed on glass. It's nothing new...some of the very first photographs were printed on metal and glass, but apparently this company has a durable process, decent prices, and an advertising budget. 

 Apparently the photos have an acrylic backing and hook, and are ready to hang. They showed an attractive woman hanging a couple on the wall, unframed, and I was thinking "I bet they're not in Cali." 

Then I noticed that the name of the company was "Fracture." I know I'm a straight-up dumbass, but I also know that if I had a company that made glass photos, the last bloody thing I'd name it would be "Fracture." That cracks me up.